Understanding our world
The Valley Markets and Tourism Research Center examines social, cultural, environmental and economic issues related to Rio Grande Valley markets and the Valley tourism industry.
The most notable markets targeted for study by the Center are Senior winter visitors or "Winter Texans".
The Center also has access to a variety of experts who may be able to customize research for any business needs.
2011-2012 report now available!
2011-2012 Winter Texans who responded to our survey helped us contribute $1,000 to the RGV Food Bank.
For more information, please contact the Center by clicking here.